What We Do In The Shadows Roblox Benchmark Isn’t What We Expected

Warning: Contains minor spoilers for Season 4 of What We Do in the Shadows.

An eyebrow-raising reference to What We Do in the Shadows Roblox proves the platform is striving to move away from the public perception that it’s only for kids.

What We Do in the Shadows, a vampire-themed comedy from Jemaine Clement (Flight of the Conchords) based on the film by Taika Waititi (Thor: Ragnarok), features a comedic look at the lives of three traditional vampires and a self-styled “energy vampire.” Energy Vampires may not look like traditional vampires, but they survive and thrive by sucking the life out of those around them with their bland personalities.

In the scene that references Roblox, a character named Baby Colin (who springs from the corpse of Energy Vampire Colin Robertson and is also a probable Energy Vampire) is playing on a cell phone in the back of a car when the driver asks him what He is playing.

As the other characters moan, Baby Colin responds that he’s playing Welcome to Bloxburg, which is on Roblox. He then mentions that characters can build houses, and then begins to list all the professions a person can take on in Welcome to Bloxburg, including a pizza maker, a lumberjack, or an insurance adjuster. The scene ends here with the implication that Baby Colin hasn’t finished talking.

A Twitter user named Ruben Ruiz, whose LinkedIn profile lists him as Social Media Manager at Roblox, later tweeted that they had the opportunity to read the scene and approve the script. The official Roblox account too tweeted the referenceshouting the creator of Welcome to Bloxburg, Coeptusto thank him for “creating the experience of choice for young, growing energy vampires.

This isn’t the first time a popular TV show has mentioned Roblox. On Keeping Up with the Kardashians, a supposedly unscripted scene features one of Kim Kardashian’s children discovering inappropriate content on the platform. However, this may be the first time a Roblox reference has appeared on a mainstream adult-oriented television program with the company’s explicit endorsement.

However, what is even more remarkable in this scene is that upon hearing the driver’s question, one of the passengers expresses his displeasure by asking, “Why the hell did you do that?” Many have pointed out, including YouTube personality KreekCraft, that this may be the first time Roblox has publicly associated the company with mature language.

The company’s willingness to engage with content using adult language is another sign of its willingness to move away from its identity as a children’s platform to embrace its metaverse vision. What We Do In The Shadows contains many adult themes, so the fact that this reference was approved by Roblox’s internal team even though it includes adult language shows how far the company will go to distance itself from the public perception that it’s only for kids.

Roblox’s push towards an older audience is a cornerstone of its revamped identity. Recently, the company unveiled a logo refresh and corresponding tagline update that apparently strives to appeal to people of all ages. He also continues to tout the platform’s changing demographics, which include a growing user base of 13+ gamers.

If you’re looking to sink your teeth into Roblox, start with our list of the best Roblox games in 2022. And make sure your avatar looks fresh by checking out our list of Roblox promo codes for September and rock some music with our Roblox music codes for September. You can even download the What We Do in the Shadows theme song.

What We Do In The Shadows Roblox Benchmark Isn’t What We Expected