According to Felicia D. Henderson, marketing has never moved beyond the lesbian teen vampire element.
Continue to discuss the hasty cancellation of First Kill to Netflixwith fans making accusations of lesbophobia on social networks and those of Heartstopper came out in defense of their show after being targeted for being renewed for two seasons despite the fact that they say it was seen by fewer viewers. The showrunner also intervened on the matter a few hours ago Felicia D. Hendersonwhich instead pointed the finger in the direction of a marketing that, according to her, has never gone beyond the lesbian teen vampire element.
The cancellation of First Kill: The statements of the showrunner
Based on a short story by Victoria Schwab and produced by Emma Roberts, First Kill focused on Juliette (played by Sarah Catherine Hook from NOS4A2), a teenage vampire who, ready to make her first victim so she can take her place in a powerful vampire family, discovers that her target, Calliope (Imani Lewis, Star), is a vampire hunter, descended from a noble family of famous hunters. While they realize that killing each other isn’t as simple as it might seem, things get even more complicated when Juliette and Cal start feeling something for each other.
“I enthusiastically joined this show because it has something for everyone,” Henderson said in an interview with Daily Beast. “Strong women protagonists, supernatural intrigues, an epic Shakespearean battle between warring families; something black viewers crave and the general public is drawn to.” However, he added, while the promotional material was compelling, it was a bit of an understatement. “The opening poster was beautiful. I expected that to be the beginning and that the other equally compelling and important elements of the series – monsters versus monster hunters, the battle between two powerful matriarchs, etc. – would eventually be promoted, but it didn’t happen. “
First Kill: The ratings weren’t bad, but …
Released on June 10th, First Kill had entered Netflix’s weekly Top 10 for English-language TV series despite only being available for three days, ranking seventh with 30.3 million hours viewed. It had then hit third place in its first week of availability with 48.8 million hours viewed, behind season 4 of Stranger Things and at season 6 of Peaky Blinders. Plus, in the first month of availability, it easily exceeded 100 million hours viewed. “The show is great and we were in the top five globally and nationally for three of the first four weeks. I was very confident,” Henderson added.
According to his words, the reason for the cancellation is to be found in the lower capacity of First Kill compared to other Netflix hit series to keep their audience. Basically, although many began to see it, the proportion of those who completed it was less significant. “When they phoned me to say they would not renew the series because the completion rate was not high enough, obviously, I was disappointed,” she said. “Which showrunner wouldn’t be? A couple of weeks ago they told me they hoped the completion rate would get higher. I guess it didn’t.”